How to Maximize Your Podcast Potential Beyond the Microphone

J. Rosemarie Francis (00:00)
Discovering new value in your existing podcast episode library can be a powerful way to engage listeners. In this episode, I explore the surprising ease with which past episodes can be transformed for future impact.

Hello fellow podcasters. Welcome or welcome back to Tools of the Podcast Trade. I'm your host, J. Rose Marie Francis, and I'm also a podcast mentor. So if you have questions, I've got answers. If you've been podcasting for a while, chances are you have dozens, hundreds, maybe even thousands of episodes. And today I want to share with you a few strategies you could use to use those episodes.

to unlock new listeners, boost your reach, and even save hours with your content creation workflow. So let's address that gold mine in your archive. Most podcasters are sitting on, they're sitting on a treasure without even realizing it. Your back catalog holds a lot of growth potential. Think about it.

You've already put the time and the research you've recorded, you've edited, you've published. These episodes carry your voice, your insights, your stories. Ignoring them is leaving money on the table. In 2025, discoverability is harder than it used to be, right? New podcasts are popping up every day and

it seems the landscape is more competitive than ever. But it doesn't mean because you've recorded past episodes that they're no longer useful. There are many ways you could reutilize, repurpose this content to grow your audience, improve your business, and make your workflow easier. So let's talk about

your long form content. This section I call from audio to autumn. You've probably noticed the rising popularity of shorts, TikTok, Instagram reels. And I've heard many quotes say that you should post a hundred, Gary V says post a hundred times a day. Other thought leaders say post every day, but whether you're posting once a day, once a week or a hundred times a day.

You need content, right? And you don't necessarily need new content. You already have those nuggets of wisdom in your podcast archive. So how about you dust off those audio, even if you're just doing audio podcasts, those audio podcasts and create audiogram clips of those conversations.

you have with your audience or you have with a guest. So you can repurpose your audio or your video into 30 to 60 second clips. YouTube shorts can be up to three minutes. So you can actually do a lot with your audio and video clips. And the best part is you don't have to, you don't have to record anything new. You can post on LinkedIn, Instagram, TikTok,

Pinterest, and all you need to do is to select a topic or a quote or some thing, some nugget of wisdom that you mentioned or your guest mentioned on that caption. And later on, I'm going to share some tools that will help you to form, to create long-term content from

your existing audio. It's not just transcripts and show notes. You can do a world of things with your podcast episode. So stay tuned. And having said that, you can also create blog and newsletter articles. The blog and newsletter boosters is number three. If you've ever struggled with blogging because you're not a writer or

You just don't have time to put something sensible out there. Your podcast episodes can help you formulate blog content. And I have secret that's not a secret for you. ChatGPT is very helpful in helping you turn in your transcripts into blog posts and the newsletters you could send to your email list if you have one.

And if you don't have an email list, we gotta talk. So all of a sudden, you don't just have audio or video content, you now have written content that SEO and AI can find when your listener, when your ideal listener is searching for content that you produce. You get blog posts or newsletter content.

that you could send to your listeners, pulling some images from ChatGPT or from Canva and or quotes and blogs, make it attractive and you have yourself a powerhouse of content that bolster your podcasts. The other thing is that with newsletters and blogs,

you can reiterate your story. You can tighten up that story that you talk about on your podcast. Or if you don't get a chance to talk about yourself much on your podcast because you're a guest podcast, your emails, your email newsletter, letter and blog post is a golden opportunity for you to share more of who you are.

with your audience. So this one is big for me because I'm a writer at heart and I've been blogging since 2013 a long time and this is one of my favorite ways to communicate with my audience through blog posts and through newsletters. So let's move on. How about expanding your listener reach with

with remixing your podcast episodes. One of the ideas I got because I have a couple hundred episodes of one of my podcasts is to remix and group my episodes or clips of my episodes by topic matter, by niche, by category. And that way you have almost a new resource

for your audience, you can package that and present it as a webinar or a workshop, a paid workshop even, that you could use to monetize your podcast. Maybe you have guests who come in and talk about different topics for your particular audience, like I do on this podcast. We talk about business, we talk about entrepreneurship, we talk about mindset.

We talk about tools and those episodes can be categorized or niche down to create a resource for our listener. can be repackaged as topic ideas to meet the needs of particular audience members. I'm really excited about repurposing content. Another way you could utilize the contents of your podcast.

is by writing an ebook or a book because those episodes can be compiled and arranged and organized into a resource, another type of resource, a printed resource that you could sell on Amazon or you could just offer as a lead magnet. So the potential for your podcast is actually infinite.

almost infinite. So if you've thought about quitting or you are frustrated with the process of podcasting, I think that maybe if you start to think about that treasure trove you have in your podcast archive, your thought process may start to recalibrate so you could

Come up with ways you can repackage and repurpose those episodes so your audience can benefit. Another way you could use your podcast archive is by repurposing your workflow to make it simple and sustainable. So if you're thinking, well, it sounds great, but it also sounds like a lot of work. I've got you covered. Here's a simple three-step system.

Pick one to two episodes each week that performed well or covered timeless content, what they call evergreen content. Number two, extract, pull clips, quotes, or transcript using tools like Descript, Capshow, or even free AI apps. ChatGPT comes to mind. Number three, repurpose. Turn those pieces into micro content.

blog posts, newsletters, or remixes. That's it. As for tools, I mentioned dscript, I've cap show, chatgpt. I wanna talk about four tools that I've used that I find really helpful in helping to repurpose my podcast. The first one is cap show, because all you have to do is upload your video, upload your audio.

and feed in some thought processes on how you want this, what it spits out at the other end to look like. Capshaw also personalize your writing so it sounds like it's you. It allows you to build your own persona. Just like you can teach GTP to learn about you and who you are, you can also train Capshaw to

write the way you would write so it sounds like you when someone reads. What you've created. Got it? So Capture will create blog articles, newsletter articles, LinkedIn, LinkedIn posts, Instagram posts, Facebook posts. It would also pull quotes from the episodes. Another tool that I've used is Opus Clips. My favorite part about this.

about Opus Clips is that you can auto post to your social media. It will also create captions and relevant hashtags to that episode. The third tools I want to mention is Headliner. Headliner is somewhat ⁓ multi-level, multi-dimensional tool because you could use it to repurpose your podcast.

just like CapShow does, but it also has an auto-post, a social media option. You can promote your podcast through the Headliner app. I haven't fully utilized it, so I don't know all the details, but that's one you may want to check out. You can use a lot of the features for free to start with, and their free audiogram feature is really cool.

Of course, if you record your episodes with Riverside or Descript, Squadcast, you could use those software to repurpose your content, your ongoing content, as well as your old content. And knowing Riverside, you can upload recordings that you've done on other platforms or separately, and then get Riverside to repurpose that content for you. Remember also that

These are AI tools, they're tools you use to enhance your podcast content. So please read what they've produced. The more accurate you are in feeding information or providing instructions, the more accurate the output will be. But the term garbage in, garbage out really applies here. Please read what it's produced to make sure one,

It ties in with the episode you're dealing with. Two, it sounds like you. And three, that the information in the output is accurate. I hope you find this episode useful. If you do, let me know in the comments. Also, share it with another aspiring podcast if you think it will help them. Thank you.