Practical guidance for aspiring podcasters

Start Your *Show*

Tools of the Podcast Trade helps aspiring podcasters remove the mystery from starting and growing a show. Host J. Rosemarie Francis shares practical guidance on launching, protecting, and getting more from your podcast—so you can own your genius.

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Recent Episodes

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Oct. 21, 2026

Helping Aspiring Podcasters Get Past What's Holding Them Back

After a year away from creating new content on Tools of the Podcast Trade, I’m checking in to say thanks for continuing to listen, watching, and subscribing.

Although there has been no new episodes, I haven’t stopped podcasting. I’ve been working on my other podcast, SoloMoms! Talk, writing books, and keeping up with developments in the podcasting industry.

In this short episode, I share why I started Tools of the Podcast Trade and why I still believe aspiring podcasters need practical help ov
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Oct. 16, 2025

Safeguarding Your Podcast From Legal Pitfalls in 2025

Overview In this eye-opening episode, we explore the evolving legal terrain of podcasting and provide you with essential strategies to safeguard your creative work. From guest releases to copyright considerations, we'll navigate the potential pitfalls that could derail your podcasting journey. Why Legal Protection Matters for Your Podcast The podcasting world is no longer the uncharted territory it once was. With the rise in podcast-related lawsuits and the emergence of AI-generated content, un
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Oct. 2, 2025

How to Maximize Your Podcast Potential Beyond the Microphone

Overview Are you sitting on a goldmine of content without even realizing it? As a podcaster, your archive of episodes is a treasure trove waiting to be rediscovered and repurposed. In this episode, I reveal how you can breathe new life into your existing podcast content, expanding your reach and saving valuable time in your content creation process. Unlocking the Potential of Your Podcast Archive With the podcasting landscape becoming increasingly competitive, it's crucial to maximize the value
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Sept. 4, 2025

Could a Private Podcast Be Your Secret Weapon To Podcasting Success?

Podcasting is experiencing a surge in popularity, with millions of listeners tuning in regularly. As a creator or solopreneur, this presents an exciting opportunity to connect with your audience in a meaningful way. But have you considered the power of private podcasts? In this episode, I explore the concept of private podcasting and how it can revolutionize your content strategy. Whether you're an established podcaster or just starting out, private podcasts offer a unique way to engage your au
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June 26, 2025

The Ultimate Checklist to Launch Your Podcast w/J. Rosemarie Francis

Overview In this episode, I review a comprehensive checklist for launching a podcast, emphasizing the importance of planning, defining a mission statement, choosing a niche, and selecting the right equipment. I share tips on the recording and editing process, branding strategies, and effective marketing techniques to promote the podcast. I conclude with advice on engaging with the audience and monitoring the podcast's success. Takeaways A checklist is essential for a smoother podcasting proces
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June 19, 2025

The End of Broken Links: PodPage Podcast Website w/Dave Jackson

Last week, I talked about the importance of having a dedicated website for your podcast. In this episode, I explore the best platform for your podcasting needs, featuring an insightful conversation with Dave Jackson, Head of Podcasting at Podpage. I share my experiences using Podpage over the years and discuss how it can streamline your podcast workflow and enhance your connection with listeners. Dave provides valuable insights into the platform's features, including built-in voicemail, SEO op
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June 12, 2025

Why Your Podcast Need A Website w/J Rosemarie Francis

This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts. I also cover the benefits of owning a podcast website, including email collection, SEO optimization, and brand uniformity. Additionally, I give a brief review of different platforms for creating podcast websites, weighing their pros and cons, and providing actionable steps

About the Host

J. Rosemarie Francis Profile Photo
J. Rosemarie Francis

Host